White Dirt

In 2018, Sno-Go invited Redbull Rampage Athlete Reed Boggs and 3x Crankworxs Champion Nicholi Rogatkin to come see what the hype of Sno-Go was all about. We weren’t really sure what the guys would say but within a few rides, they were gloating about ripping through the trees and glades. We decided to follow them and when we realized we couldn’t keep up, we knew we had to film it. Compiled and edited to showcase riding at full speed, WHITE DIRT is a raw and inspiring edit from some of the best riders of “brown pow.” Watch WHITE DIRT now:

ATHLETES 
Nicholi Rogaktin
Reed Boggs

How it all went down 

The team assembled at the base of Big Cottonwood Canyon, bikes slung over the back of a tailgate. It was just like any other spring riding day. 

The boys had gotten a few days to test out Sno-Gos prior to shooting. They lapped the terrain park and hammered turns through the trees on every lap. Nicholi kept saying, “Oh dude, the trees. The trees are the best., hands down!”  When he said this, a light bulb went off and I really wanted to capture this experience much like you see in raw 100 downhill bike edits. I thought it would really provide the context and reality of how hard the guys are ripping and it would really show people what they are capable of. 

To push the bikes to the max, the guys had to build some confidence with tricks they usually throw on mountain bikes. When they found a good mound for a step up jump, they added a little lip and started kicking the bikes around. Whips, bar-spins, and Sui-No handers were dialed within the first few attempts. It was pretty crazy seeing these tricks go down for the first time on a Sno-Go with such ease. 

We then worked our way over to a bigger jump after the morning sun softened up the crusty snow. We had several jumps built out the day before so the guys could try spins and flips. Ultimately the backflip ended up being a more realistic feat off the biggest jump so Reed and Nicholi just started stomping backy after backy. They were having so much fun. I really think they will inspire others to ride ski bikes and push the sport into mainstream snow sports. 

- Marketing Director, Rob Aseltine